Building Your Professional and Social Network with Socialink

Socialink is a new form of social media, which aims to merge the gap between the online space which is taking over more and more of everybody's life's, and the real world, where many truly meaningful interactions have traditionally happened. With this new technology, we aim to connect these two, massively different, landscapes by giving users the ability to establish connections with people at events, universities or any other physical environment that each user is attending. The product is aimed primarily at students, as this is the demographic which looks to gain the most from using the social network, however it can be used beneficially by almost anybody.

Users can sign up to this social media and apply to different communities which will be an online representation of physical spaces they find themselves in. For example, a Socialink user may wish to go to a concert and watch their favourite band, but they are afraid to go alone, either for safety or social reasons. By joining a community for this concert on Socialink, the user will be able to communicate with others in similar situations and create connections prior to the concert. Now this user has options, through meeting people on the social network, they now have friends who they will be able to meet at the event and they can avoid feeling isolated.

Not only can this tool be used for standalone events, like concerts or festivals, but students joining a new university may also find companionship easier through Socialink. Starting at university is a very daunting period, and although the opportunities to make friends are plentiful, not everyone finds it easy to start conversations with strangers. Using Socialink, students would be able to find others in the online community who are in a similar situation, at the same university. Within the university community there may be other 'sub-communities', which are more specific to interests, locations, age etc. This helps students branch out in a way they may feel more comfortable doing, whilst leading to real life connections. This, in turn, can lead to these users finding it easier to meet people in real life, through networking and expanding their reach through friends of these newly made friends.

Although these last two examples have shown the benefits Socialink can have in terms of making friends and helping with social situations, this technology could also prove fruitful in a professional setting. By making use of the communities, like-minded business-people, entrepreneurs and even investors can reach out to each other and help further their brand and products. Of course, employees at a firm could also use this tool similarly to the previous examples, using it to meet other people at work they may not usually interact with. 

Socialink can be such an important tool as a result of its versatility. Since it is dedicated to linking the physical world to social media, it is unique in the sense that it is to be used as more of a tool for networking, rather than a standalone social media. These three examples are a very limited view into how useful Socialink can be, for countless different situations.